The production and construction holding “Shar — Qurylys” has been operating in the Kazakhstani market since 1998. Over more than 20 years of flawless operations, the company has established itself as a professional and reliable partner in the field of development.
Currently, “Shar — Qurylys” is building three ultra-modern projects: the Altyn Shar Residential Complex, the Altyn-Shar 2 Residential Complex, and the “Bagystan” Residential Complex.
The desire to automate daily routines in the sales department emerged a long time ago, but there was no comprehensive plan on how to effectively transition to a new system.
With the arrival of the Head of the Commercial Department, Dastan Omirgali, this task began to take shape in reality.
“I had already had experience working with MacroCRM at another developer. Back then, I wasn’t as deeply involved in all the modules and mainly interacted with marketing and Excel reporting. After moving to Shar — Qurylys, the task arose to fully automate the work of marketing, sales, and even the call center.
Moreover, during the automation process, the question wasn’t just about streamlining departments but also identifying potential employee ‘loopholes’ and incorrect KPI performance, which had been quite difficult to detect before. The MACRO team handled this task brilliantly.
As the head of the commercial division in a construction company, implementing MacroCRM brought me numerous tangible benefits:
Improved sales efficiency: The CRM allowed us to optimize the process of working with clients at all stages. Now, each manager sees which stage every deal is in, which helps in better planning and minimizing risks. We have fewer missed clients because the CRM automatically reminds us of tasks and deadlines.
Enhanced control and analytics: Thanks to built-in reporting and analytics, I can track the team’s performance, evaluate lead conversion, and manage managers’ KPIs. This helps forecast sales more accurately and identify weak points in the department’s work.
Price and offer management: It also became easier to manage special offers and promotions.
Streamlined document workflow: Now all documents, from contracts to transfer acts, are generated automatically. This not only saves employees time but also reduces the likelihood of errors. Online deal approval further reduced the time spent on preparation and sped up document processing.
Better customer interaction: The CRM helped establish automated communication with clients via SMS, email, and messengers. This simplified the process of notifying customers about important information and improved their overall experience with us.
Transparency and data control: All information on deals and clients is stored in one place, making processes more transparent and secure. This also simplified information transfer between departments and improved the quality of customer service.
After successfully implementing the basic functionality of the CRM, there was interest in additional modules that could simplify the work of the support department and significantly organize our website’s assortment using the MacroCatalog widget.
Initially, we needed to test the Key Transfer module, which automatically generated a register and created templates for the necessary acts, and it subsequently became an indispensable tool.
Next, we plan to automate routine tasks as much as possible. The next stage involves collaborating with AI within the CRM, as well as connecting an analyzer bot that helps monitor and provide insights on pricing dynamics.