Aulet Development Group (ADG) is a new construction company in the Kazakhstani market with international experience in building and selling residential and commercial real estate. Several major projects are currently underway: the Aulet Residence and Gardens residential complexes in Shymkent, and the Jambyl residential complex in Taraz.
The first thoughts about digitalizing the sales department arose when laying out plans for the coming years. The goal was to scale up, gradually increasing both construction volumes and sales. During the initial phase of digitalization, the objective was to improve the quality of interaction between managers and clients, increase the volume and quality of leads processed, provide more prompt consultations to clients, and select suitable offers for the properties being sold.
MACRO’s introduction to ADG’s management took place in 2022, and following the meeting, it was decided to implement MACRO’s digital products, specifically MacroCRM.
ADG’s Director, Anuar Ataguzin, shared with us how the system was implemented and how customer interaction is now structured:
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“We chose MacroCRM because of its intuitive interface and its similarity to the program we had previously used. The implementation process went smoothly thanks to the specialists’ detailed consultations and ongoing technical support.”
MACRO’s key advantage over other software solutions lies in its extensive experience and industry expertise. The system is implemented “painlessly” for the company’s existing processes, following a pre-developed, customized approach. At each stage, it’s possible to track and forecast the progress of the implementation and accelerate it if necessary. Once the implementation is complete, the support phase begins, allowing ADG employees to receive additional consultations on working in MacroCRM and to easily onboard new staff for as long as the system is in use.
What benefits did Aulet gain by adopting MACRO’s digital products?
As a result of implementing MacroCRM, ADG was able to significantly increase the efficiency not only of its sales department but of the company as a whole. MacroCRM helps sales managers reduce routine tasks:
• Carry out transactions transparently, generating the necessary documents directly in the CRM;
• Quickly manage the property assortment;
• Adjust property prices;
• Create presentations to send to clients;
• Communicate via messaging apps without leaving the system.
MacroCRM’s analytics, planning, and end-to-end reporting features allow managers to track sales performance, employee efficiency, and the quantity/quality of inquiries being processed.
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“We thank MACRO for quickly and effectively implementing digital solutions in our company. We managed to optimize all our business processes in a very short time. And, of course, this yields tangible results that we can now also forecast. From our own experience, we know that many construction companies that haven’t embraced digital transformation are missing out on tremendous opportunities for further development and business scaling. We trusted the professionals and now truly understand what the word ‘digitalization’ means.”
Aulet Development Group (ADG) is a new construction company in the Kazakhstani market with international experience in building and selling residential and commercial real estate. Several major projects are currently underway: Aulet Residence and Gardens in Shymkent, and Jambyl in Taraz.
The initial thoughts about digitalizing the sales department arose when drawing up long-term plans for the coming years. The goal was to scale up, gradually increasing both construction volumes and sales. During the first phase of digitalization, the objective was to improve the quality of manager-client interactions, boost the quantity and quality of lead processing, provide quicker client consultations, and effectively match clients with the right property options.
