Introduction:
IN HAUS is a property developer in Georgia. The company builds boutique premium buildings: at the time of our work these were the completed IN HAUS VERA development and BELINSKI, which was being prepared for sale.
They came to us with a working site that had stopped keeping up: it did not show the status of units the way the premium segment demands, and it was not set up for the company to run it themselves.
The task:
We started with a brief: we worked out exactly what was getting in the way and gathered the requirements.
Premium look
The site had to look expensive — to sell the status of the units, not read like an off-the-shelf template.
Three languages
Run in three languages: English, Russian and Georgian, with Georgian being essential — it is the local market.
Managed from the admin panel
A marketer changes the texts, photos, terms and project statuses themselves, without a programmer.
Leads into the sales system
Leads go straight into the sales system and are also mirrored to managers in a messenger.
Unit inventory
Show the current unit inventory — the same one the sales team has.
Speed on mobile
Open quickly on phones — the audience in Georgia is mobile.
Speed of changes
At a property developer, edits come in constantly — prices, terms, addresses, photos, statuses — and they are needed “today, for the meeting”, not in the next sprint.
Three options:
For this brief we proposed three scenarios to the client, from minimal to full:
1
Development pages only
Leave the site as it is and add pages for the residential developments to it. The fastest and cheapest route, but the old site stays old: the new pages will look out of place.
The client's choice
2
Redesign + development pages
A full site redesign plus pages for the residential developments. The company gets a coherent, modern site, and the units get a showcase inside it.
3
Redesign + own apartment catalogue
The same plus a bespoke apartment catalogue, built separately for the property developer’s needs.
The client chose the second: it covered the task in full, and for apartment search we decided to use the sales system the developer already had in production, rather than building it again.
How it went:
Design and development ran in parallel.
3 weeks
The entire site was ready in three weeks — including design work.
One template
The residential development pages were built to a single template: project cover, apartment search, development description, selling points, gallery and lead forms. As a result the next project is added without separate markup — that is how BELINSKI joined the site after VERA.
Everything in fields
All the content was moved into fields: texts, images, terms, badges, statistics. A marketer edits the site themselves, with no need to touch the markup.
Hover or tap and the site scrolls. ⛶ — open full screen
Three languages:
The site is genuinely maintained in three languages: each page has its own version in English, Russian and Georgian, with its own content and its own meta tags for search. Georgian is set in a suitable typeface — with hyphenation and narrow columns checked so the text does not break the layout.
The maps on the pages follow the site language too: the labels switch along with the version, rather than staying in one language for everyone.
Apartment search:
The development pages run an apartment search linked to the developer’s sales system: the inventory, prices and statuses on the site are the same as the sales team’s. A visitor chooses whichever way suits them — by the building plan, by parameters or by floor plans — and in the unit card sees everything about the apartment and leaves a lead from there.
Speed was handled separately: heavy third-party scripts are not loaded with the page, but connect only once the visitor has reached them.
Leads:
Leads from the forms go into the developer’s sales system and are mirrored to managers in a messenger at the same time — the lead is visible straight away, without logging into the CRM. The forms are protected from spam, but the protection loads only when someone starts filling in the form, so it does not slow down the hero screen.
Along the way we found and fixed an issue in the pipeline: after the spam check the form submitted by reloading the page, and the person could not tell whether the lead had gone through. We restored submission without a reload and added a clear confirmation in all three languages.
Result:
The site was built in three weeks together with the design and runs in three languages. The company runs it themselves: texts, photos, terms and unit statuses are changed from the admin panel. Leads reach the sales system and the managers, apartment search shows the current inventory, and a new residential development is added using the ready page template.
From there the project lives in a mode of constant edits: changes are accepted in a messenger, checked on a copy of the site and launched to production once confirmed — often the same day.
For anyone interested in the IN HAUS site.
Client feedback:
We needed the site fast, and the kind you would not be ashamed to show premium units with. Pavel did it all in three weeks together with the design — and hit exactly what we wanted: expensive-looking and neat across all three languages, Georgian included.
We carry on at the same pace. I drop the edits straight into a messenger — as text, photos, sometimes just a screenshot with notes — and get back a clear breakdown and result, often the same day, in time for the meeting. A few times we caught and fixed things I would not have noticed myself, before the clients would have seen them.
Thank you to Pavel for the work — highly recommended.