Introduction:
Sinara Development is a property developer from Russia, working since 2009. The team worked on the company’s site.
The catalogue spans two cities — Russia — and not just apartments: storage rooms, parking spaces and commercial units are separate sections. The Yekaterinburg projects hold around eight hundred free apartments.
Hover or tap and the site scrolls. ⛶ — open full screen
How it went:
Search starts on the home page: a block with tabs — apartments, commercial property, storage rooms, parking — and fields for the development, number of rooms, price and area. From there a person reaches the catalogue: it opens over the site and takes up the whole screen, and one button in the header brings you back.
The filters are built around how a person actually chooses, not around the structure of a directory. Besides number of rooms, area, price and floor, there are compass points, floor-plan features, type of finish, the building’s completion date and, separately, the current offers. What is found is shown as development cards, dots on a city map, or a table of every unit at once — with a floor-plan thumbnail in each row.
Inside a development there are construction stages: price from, the number of apartments broken down by number of rooms, the completion date and the offers in force for that building. The offer of the month, family mortgage, instalments at a discount — all of it sits right on the card, not on a separate offers page. A person sees the terms of purchase in the same place they look at the price.
Six ways to view a building:
People look at a building in different ways, and these are six different views rather than six wrappers around one table: floor plans, tiles, unit grid, list, info and floor plan.
The unit grid shows the whole building: floors as rows, risers as columns, and each riser labelled with its compass point — right in the table header, not somewhere in the filters. Apartments are grouped by entrance with a counter of the free ones. Each cell holds the number, the number of rooms, the area, the price and the price per metre, the “free / reserved / sold” status and a hot-offer badge.
Floor plans collapse identical apartments into a single card with a counter — “5 units” instead of five identical tiles, so the list does not stretch out with repeats. The floor plan view shows the whole section: which apartment is where, what is free and which way the windows face.
Unit card:
The card shows a furnished floor plan, the areas broken down into total, living and loggia, the price and price per metre, the floor, the section, the building material, the completion date, the finish, the compass points and the ceiling height.
Below is what cards usually do not have: the merits of the floor plan, spelled out in words. “Kitchen-living room”, “Two bathrooms”, “Recess for a wardrobe”, “Large hallway”, “Windows on two sides”, “View onto the courtyard”. The data is the same, but put the way a person frames the request to themselves: they are not looking for “65.27 m²”, but for two bathrooms and windows on two sides.
From the card a lead is sent, a call to the sales team is made, a link to the specific apartment is shared and it is added to favourites.
Result:
Two cities, four categories of property and around eight hundred free apartments are gathered into one catalogue. A person begins the search on the home page, reaches a specific apartment on a specific floor, sees the price and status — and leaves a lead from there.
For anyone interested in the Sinara Development site.